Team Sportia is one of Sweden's leading sports retailers with 126 stores and sales in excess of SEK 2.6 billion. Sales have doubled since the chain was established back in 1989. By focusing on categories such as fitness and training, football, running, outdoor, cycling and cross-country skiing, we aim to inspire those who enjoy sport and an active lifestyle.
A strong team
Our cornerstones are outstanding service, development and knowledge. Our greatest asset, after our customers, is the people who work in our sports stores and at our head office.
We have stores throughout Sweden. Our stores are predominantly located in medium-sized towns and cities, as well as major cities and smaller towns. Each store collaborates with local sports associations and clubs.
The foundation for our business is our range of products. We are always realistic when it comes to work to do with our products, including advice about the range, which is where the know-how of our skilled store staff comes into its own. The range of products largely comprises sports equipment, but naturally we also sell a lot of clothing.
The foundations for Team Sportia were laid back in the 1960s and 70s, when individual specialist retailers began to form buyer groups and chains in order to compete more closely with expanding department stores. In the sports retail segment, Fri Team was formed in 1973. Ironmongers who also sold sports equipment eventually joined forces and formed Järnia Sport, which later changed its name to Sportia. Sportia and Fri Team merged in 1989, creating the sports retail chain Team Sportia. With 93 stores throughout Sweden, we initially started out as a voluntary specialist chain. In 1994, we adopted the concept of franchising, which brought about closer cooperation and a more uniform profile. The end result of this has been a stronger organisation. In the autumn of 2010 we acquired the Sportex chain, making us the leading bicycle retailer in Sweden.
Ownership structure: Team Sportia is owned by the franchisees, i.e. the store owners.
- Team Sportia has 126 stores in Sweden, from Kiruna in the north to Ystad in the south.
- Team Sportia shops is owned and run by local entrepenours.
- We employ more than 1,000 people, who are all mad about sports.
- More than 600,000 customers visit our sports stores every week.
- Team Sportia works with around 1,500 sports clubs and associations, representing approximately 200,000 sportsmen and women of all abilities.