About the Company

Team Sportia's growth curve is steadily rising. Today we are one of the leading players on the market, with 113 stores and nearly SEK 2.6 billion (EUR 265 million) in sales. Team Sportia has doubled its sales since its start in 1989.

History

The foundation of Team Sportia was laid back in the 60s and 70s, when individual specialised retailers began forming purchasing groups and chains to enhance their competitive edge against the expanding department stores. In sports retail, Fri Team was founded in 1973.
The ironmongers who sold sporting goods eventually founded Järnia Sport, which later changed its name to Sportia. In 1989, Sportia and Fri Team merged and created the Team Sportia chain.

With 93 stores throughout Sweden, we started out as a voluntary specialist chain, but in 1994 we switched to franchising, which ensured a more defined collaboration and a more uniform profile, which made the chain stronger.

Basic information on Team Sportia:

• Ownership structure: Team Sportia is owned by the franchisees, the store owners.
• Team Sportia has 117 stores in Sweden, from Gällivare in the north to Ystad in the south.
• We employ over 700 sports lovers.
• 2005 sales amounted to nearly SEK 2.6 billion (EUR 265 million).
• Our stores see over 600,000 customers every week.
• Team Sportia works with about 2,000 clubs, which means some 200,000 sportsmen on various levels.
• We sell about 800,000 pairs of shoes each year.
• We sell about 80,000 bicycles a year, making us one of Sweden's biggest bicycle retailers.